How Service Providers Can Use Social Media Tools to Sell Smarter

If you’re not on social media for your small business, what are you waiting for? Social media pages help reach your target audience in ways that help you grow relationships, revenue, and brand awareness. But we know you wear a lot of hats. 

You’re the accounting team. Lead sales professional. Coffee runner. Operations Manager. You do everything to keep your business running and sometimes social media sits on the backburner. 

Suppose you are a service provider, like the majority of our Elevate tenants. In that case, there are several new set-it-and-forget-it tools from Meta and LinkedIn that you can take advantage of to reach new clients, engage current customers, and grow your brand. No tech expertise needed. 

Why Social Media Matters For Service Based Businesses

According to Shopify’s 2025 Small Business Trends, 80% of people say that they find new businesses on social media platforms like Instagram and Facebook. Being on these platforms is a great opportunity for you to directly sell your products and services, not just to grow an audience. 

The Shopify survey results showed that 62% of participants showed leveraging social media for direct sales came out as a top priority for small businesses. 

LinkedIn is showing similar results. They report that service-based businesses are seeing an increase in engagement through niche content and interacting with other profiles that match that niche. 

Meta’s New AI Tool Make Selling Easier

Meta plans to roll out fully-automated ai-powered ad creation and personalized ad delivery by 2026, making advertising more accessible to small business owners. Advertising is currently a $600 billion global business and with advertising creative design costs and cost per clicks increasing, this ai-generated ad creation can open doors as a lower-cost resource for small and medium-sized businesses.

So what’s in it for you?

If you’re a user of Facebook, Instagram, or What’sApp, you can expect to see more personalized ads that reflect your interests. If you are using these applications to promote your business, you can use this tool to specify who you want to target and it will tell you which images, video, and text you should use to reach that audience. 

If you plan to use these tools, you have to keep in mind that fully-automated ad creation can lead to misinformation, biased targeting, and lack of trust in your digital advertising efforts. It’s important to use this tool ethically. AI is prone to mistakes and manipulation so having a strong understanding of AI literacy is key to having success with the platform. 

LinkedIn Updates for Service-Based Businesses

If you’re business services other professionals or businesses, LinkedIn is a powerful and free platform that can help you reach your audience. This platform is perfect for those who want to build authority as a thought leader in their industry and build trust. 

LinkedIn is currently testing short-form video that can help you get discovered based on industry trends, educational content, and promotions of your business. This type of video content can be used by creating demos of your services or products or behind-the-scenes-content. 

They’re also rolling out post performance insights. Each post you create will have its own individual analytics that you can use to analyze and determine which content is reaching the right audience. That means creating content you know works, backed by data. 

LinkedIn is where the decision makers congregate. Use this to your advantage. For current LinkedIn trends, refer to LinkedIn updates and optimization for 2025.

Quick Tips For Busy Owners

Keeping up with social media trends and keeping your business at the forefront of your audience’s mind doesn’t have to be an unreachable challenge. Use these tips to keep consistent with your social media marketing strategy.

• Start with the platform you are already using
  • No need to reinvent the wheel here. If you’re focusing on Instagram, use Instagram. If your strategy is reaching the right audience on LinkedIn, double down and focus on LinkedIn. If you know your audience is looking for businesses like yours on Facebook, then your efforts should be placed on that platform. Don’t burn yourself out by trying to be on every single social media platform known to man. That’s going to be the quickest way fall short on your efforts. 
• Test Meta’s AI builder with a small budget
  • You don’t have to have a creative designer, copywriter, ad strategist, or massive budget to begin running ads for your business on Meta. The minimum daily ad budget you need to start running ads today, is just $1 per day. However, if you are optimizing for ad clicks, views, and likes, the minimum is typically $5 per day. Not sure how this works? Here are some Meta ad best practices for minimum budgets. 
• Post one short-form video on LinkedIn or Meta platforms
  • Start small. Trying to over-do it with 3-5 posts per day is going to get frustrating if you’re not sure where to start. One video per week is a great way to see what your audience is looking for and gives you the opportunity to analyze the data to plan additional content. 
• Use analytics to see what is working. Then do more of that.
  • These platforms make analytics easy to understand. You can see exactly what posts generate the most interactions that are meaningful and valuable to your audience. 

You don’t need to master every platform or trend. Start small, use the tools available to you, and treat social media like the storefront it is—just digital. At Elevate Office Suites, we’re always here to help our community grow smarter, not just harder.